Contractor Websites and Contractor Internet Marketing

contractor internet marketing web site

Q: A complete contractor website for only $695.00? What’s the catch?

A: Technology and software continue to change. By using industry standard development tools and partnering with leading hosting and domain management companies we are able to create affordable custom websites for contractors with no monthly fees. Starting in year 2, you pay a single annual hosting invoice of $60 

Q: What would my contractor website look like?

A: Since we custom design each site, its impossible to show you templates. We select colors that match other marketing materials or logo’s that you already have, we use fonts that are easy to read, we write text for each page based on your keywords and key phrases, we add your logo, pictures of your products, people or facilities as well as stock photos representative of your business.

see sample contractor websites here

Q: What are the basics of contractor web design?

A: As discussed above and here, consumers like sites that load quickly and are easy to navigate. In addition, the following components are critical to developing websites that score well in search engine results:

  • Title Tags
  • Alt Tags
  • Key words in text
  • Key phrases in text
  • Proper amount of text
  • Proper text to key word ratio
  • Key word or key phrase placement at page, paragraph and sentence level.
  • Link text
  • External links

Q: What are other features of contractor marketing on the internet?

A: Other internet marketing techniques include e-mail marketing, PPC advertising (key word buys in Google or Yahoo), flash and other multimedia presentations , internet press releases, banner ad campaigns. A fast, affordable marketing technique is our Local Directory Marketing service. We will make sure that your business information is submitted to Google Local and Yahoo Local, to ShopLocal and many other legitimate, local online directories and Yellow Pages.

Q: I have a listing in a on-line contractor directory or online yellow pages, isn’t that enough?

A: No, for two reasons.

One: The majority of web users depend on the organic results - those search results that appear in the middle of the page. Research shows that as many as 80% of users ignore everything but organic results.

Two: The major search engines operate based on very complex algorithms that essentially estimate the applicability of a web page to a particular key word. These formulas are constantly being modified to provide more accurate search results. Current trends towards localization suggest that the “directory traps” will lose position as more geographically accurate listings are added
( UPDATE: this is exactly what happened, the link directory pages have largely been dropped by the major search engines, though legitimate local directories such as Yahoo and Google Local have taken on increased importance - which is why we now offer a ‘directory listing service’ at $299- we will get your local business data included in over 90 online business directories ).

Q: I have a website already, why would I want to work with contractor internet marketing .com? 

A: We work with companies that have existing websites that do not score well in search engines for important key words, key phrases or specific geographical locations. In some cases we can provide the Search Engine Optimization (SEO) information to get your existing site top rank.

We also work with many contracting companies to develop secondary websites - built to score highly in the search engines for specific marketing purposes. These small sites can focus on particular products, geographic markets or services. Many manufacturing companies, government organizations and large service companies have multiple websites. There is no rule that says you can only have one website.

Q: How popular is “contractor” as an internet search term?

A: There are over half a million monthly searches for ‘contractor’. Call us to find out how many searches there are for your area and specialty.

 

Contact us with your questions or Call us at

877- 7 WEB NOW ( 877 793 2669 )
 610-304-5192

or e-mail here.

 

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Contractor Internet Marketing is a division of I.P. Communications Group
search engine optimization by www.seoexpertreview.com