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In our view, a contractor website should do one thing - generate business leads
Your new website will be the centerpiece of your Internet marketing strategy. It will reflect your existing brand - using your logo, colors, fonts, etc. It will deliver the information that consumers need when deciding whether to do business with you. We will build your site so that it scores highly in the major search engines for the terms your potential clients use. This top search engine rank, called organic rank, is the #1 driver of user traffic. In other words, the higher your site ranks in Google®, Yahoo® and MSN® - the more traffic you will get. We are experts in the area of ‘local search’. See examples of contractor search engine rank here. From this foundation we can provide many other additional services that will help you get the most value from your website. These include video production and video marketing, PPC advertising and Local Directory Services. Our goal is to get you up and running with a website that will meet today’s needs while providing you with a platform that will enable you to grow and change over time. There are many ways to get traffic to your site, one way is Pay per Click (PPC) advertising. Why combine a custom website and PPC advertising in one package? If you are not familiar with pay per click ( PPC ) advertising, go to Yahoo now and do a search for the term ‘DVD’. Do you see the 2 listings at the top of page? In the light green shaded area? And the 2 at the bottom? And the column of ads along the right hand side of the page? Those are PPC ads. That’s where you will appear when your local customers search for your type of business. Click on one of the ads. Do you see how clicking on the ad takes you to the advertisers website? All of our contractor web sites are designed to score highly in search engines. The problem is that it takes search engines from 60-90 days or longer to “index” your web site and begin to show it in the standard search engine results. In order to get immediate return on your web site, combine a well designed web site with PPC advertising. The result? Immediate new business for you. In the chart above, you can see a typical search results page from a major search engine. You will notice that any search produces several different types of results. In this example you can see that the first set of results at the top of page are PPC ads, the column on the right are also PPC ads. The large map / listing area are local or universal search results. We can get you into in the results for Google Local, Yahoo Local, Bing Local, YellowBook, Yellow Pages, Comcast, DEX, and other ‘local directory’ sites. Our Local Directory services will manage the process of getting your business included in all of the appropriate directories. See the listings below for pricing and other optional services. Using organic search optimization (included in your site pricing) combined with PPC advertising and our Local Directory services, your site could show up at multiple positions on the first page of search results, greatly improving your ability to generate business leads. This is a very powerful internet marketing strategy that provides an extremely affordable, flexible way of generating new business.
Questions? 877- 7 WEB NOW or contact us here |
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